Transform Your Business

You've hit a ceiling.

The business needs more than you can give it alone.

We embed experienced C-suite operators inside your business — not consultants who advise from the outside, but operators who get in and do the work alongside you.

Founders and CEOs across ANZ bring us in when growth has stalled, the team needs structure, or the business is preparing for its next move.

Book a 30min Call with Cam

Leading a Growing Business Brings Unique Demands

Most of the founders we work with come to us at the same moment. Growth is happening, but the cracks are showing. The leadership team is stretched. The systems that got you to $10M won't get you to $30M. And you know you need senior capability — just not a permanent C-suite hire you can't afford yet.

Our Approach

How We Work

Every Founder and CEO hits pivotal moments on the road to success. We work inside your business, not outside it—helping you lead teams, fix bottlenecks, and put the right systems in place so you can grow with confidence, without burning out.

Step 1. Diagnose

We get inside your business. We talk to your team, look at the numbers, and identify where the real bottlenecks are. Not what you think they are — what they actually are.

Step 2. Deploy

We embed. One or more operators from the Collective work inside your business, alongside your team. We're not writing decks. We're fixing things.

Step 3. Build & Step Back

We make ourselves redundant. By the time we're done, your team has the systems, the capability, and the confidence to keep moving without us.

Our Difference

Consultants write strategies. We execute them. The CF Collective is a group of C-suite operators who've actually scaled, integrated, and exited businesses — 75+ of them across ANZ. When we embed, we do the work. We don't produce a report and leave.

We're available quickly — typically inside a week. We move at your speed, not ours. And when we're done, we make ourselves redundant. That's the point.

We’re not consultants. We’re embedded operating partners who:

Cameron Honey

Founder & CEO  

Cameron helps founder-led and investor-backed businesses navigate rapid growth, change, and critical inflection points, stabilising operations, unlocking scale, and preparing for exit. 

With 10+ years in senior executive roles across founder-led ventures, PE-backed companies, and large corporates, Cameron acts as an extension of the CEO or Founder’s arm, driving clarity and capability under pressure.

  • Track record includes: 

    • COO, Michael Cassel Group. Joined immediately post Silver Lake PE and TEG investment, leading Finance, Commercial, HR, IT and Board matters through a high-growth entertainment portfolio. 

    • Head of Business Development, Herbert Smith Freehills. Built a unified BD function across Australia, UK, Europe and Asia immediately following a global merger. 

    • GM, Commercial, Sydney Cricket & Sports Ground Trust & Venues NSW. Led the commercialisation of the new Allianz Stadium following the merger and integration of six stadiums and two entertainment centres. 

    • GM, Commercial Development, Football Australia. Rebuilt the commercial program following a major broadcast deal and prepared rights allocation for the separation of the APL from the FFA. 

    • PwC, M&A Tax. Working with a number of Private Equity funds, their portfolio as well as other large corporate funding and M&A projects 

    Cameron has worked in environments where timing is critical, execution is everything, and outcomes must be delivered, making him a trusted partner for founders and investors looking to create measurable value fast.

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FAQs

  • Founders, CEOs, and leadership teams of established businesses (typically $5M+ revenue) who are seeking clarity on growth and execution.

  • No. This is a discovery conversation to understand your situation and explore if we can help. No sales pressure.

  • We typically begin engagements within 2-4 days, depending on the scope.

  • Our primary focus is Australia and New Zealand, where we have deep market experience and networks.

  • “The team at Current Future helped us achieve more in 4 weeks than we'd done in 4 months. They brought a team to the project, experienced operators who'd done it before and accelerated our progress."

    Matt Dixon, Managing Director/ Founder. Fitness Systems United Pty Ltd

    Scale-up, fitness sector.

  • "The Current Future team quickly diagnosed our challenges post-acquisition, then delivered a completely rebuilt finance function in less than 3 months. The outcome has helped us identify significant opportunities to deliver increase enterprise value for our Board, Investors and Leadership team."

    SSS IT Specialist Solutions, Luke Taylor, CEO

    Post-acquisition integration, tech services.

Book a 30min Call With Cam

Ready To Have A Conversation?

Tell us what's going on in your business. We'll tell you honestly whether we can help.

You'll be speaking with Cam Honey, CF's founding partner.

Cam has worked inside businesses at every stage — founder-led scale-ups, PE-backed integrations, pre-exit restructures. He leads the first conversation and, where it's the right fit, the engagement itself.

Book a 30min Call with Cam