We’ve sat in the seat, and unlocked the upside
We work with founders, CEOs and investors who have taken a business as far as they can, and need the operational firepower to help take it further.
That’s where a carefully curated collective of C-suite operators step in to help.
We’ve scaled 75+ brands from disruptive start-ups to global leaders
Executed transformations with PE-backed, founder-led, and ASX-listed companies
Support through capital raising and delivered successful exits
Cameron Honey
Founder & CEO
Cameron helps founder-led and investor-backed businesses navigate rapid growth, change, and critical inflection points, stabilising operations, unlocking scale, and preparing for exit.
With 10+ years in senior executive roles across founder-led ventures, PE-backed companies, and large corporates, Cameron brings broad operational expertise spanning finance, commercial strategy, HR, IT, and governance. Trained as both a Chartered Accountant and lawyer, he acts as an extension of the CEO or Founder’s arm, driving clarity and capability under pressure.
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Track record includes:
COO, Michael Cassel Group. Joined immediately post Silver Lake PE and TEG investment, leading Finance, Commercial, HR, IT and Board matters through a high-growth entertainment portfolio.
Head of Business Development, Herbert Smith Freehills. Built a unified BD function across Australia, UK, Europe and Asia immediately following a global merger.
GM, Commercial, Sydney Cricket & Sports Ground Trust & Venues NSW. Led the commercialisation of the new Allianz Stadium following the merger and integration of six stadiums and two entertainment centres.
GM, Commercial Development, Football Australia. Rebuilt the commercial program following a major broadcast deal and prepared rights allocation for the separation of the APL from the FFA.
PwC, M&A Tax. Working with a number of Private Equity funds, their portfolio as well as other large corporate funding and M&A projects
Cameron has worked in environments where timing is critical, execution is everything, and outcomes must be delivered, making him a trusted partner for founders and investors looking to create measurable value fast.
Every engagement starts with the diagnostic then the strategy. We work with Founders and CEO’s, Boards and Investors to define where the value is created, align the leadership behind it, and set the roadmap to deliver it, drawing on the experience of our subject matter experts.
Strategy
David Johnson
Chief Strategy Officer Specialist
David helps founder-led and investor-backed businesses turn strategy into delivery, designing the initiatives that move a business forward and making sure they land. He connects customer intent to operating capability, so strategy produces measurable outcomes rather than slide decks.
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With more than two decades in senior strategy, transformation, and innovation roles across investment management, financial services, and consulting, David brings deep expertise in strategic design, business change, regulatory programs, and fintech innovation. He has led portfolios of change inside complex regulated businesses and built new service offerings from the ground up, equally comfortable shaping strategy and delivering it.
Track record includes:
· Head of Global Business Transformation, IFM Investors. Responsible for the design and delivery of IFM's strategy and key initiatives spanning product, regulatory, digitisation and business change programs across a global investment manager.
· Director, Strategic Initiatives and Fintech Innovation, Deloitte Digital. Led Horizon 2 strategy and built corporate innovation and fintech partnership capabilities, developing new service offerings and driving firm-wide strategic initiatives.
· Director, Strategy & Innovation, Deloitte Australia. Director in the financial services consulting practice, specialising in wealth management, superannuation and banking, connecting customer intent to operating capability for measurable outcomes.
· Senior Manager, Business Solutions, ASIC. Established and led an internal consultancy providing expertise in business process, change, and benefits management.
· Co-Founder, InsurEasy. Co-founded an internet-based insurance brokerage startup, early hands-on experience building a venture from scratch.
David has worked across regulated, high-stakes environments where strategy only counts if it is delivered, making him a trusted partner for founders and investors who need a plan and the capability to execute it.
Transformation is where ambition becomes enterprise value. We work with Founders and CEOs, Boards and Investors at the moments that matter most, from cost transformation and turnaround to IPO readiness and scale, simplifying complexity, aligning leadership and building the operating model required to deliver measurable, sustainable outcomes.
Transformation
Chris Sullivan
Chief Transformation & Supply Chain Officer Specialist
Chris helps founder-led and investor-backed businesses create enterprise value at the moments that matter most - cost transformation, supply resilience, IPO readiness and turnaround. He works with CEOs, CFOs, investors and boards to strengthen the operating base and unlock margin.
Chris brings three decades of senior executive experience across healthcare, consumer goods, private equity-backed and growth-stage environments. His expertise spans cost transformation, procurement, global supply chain, operational improvement, corporate venturing, turnaround and board-level advisory. He has led transformation in large global organisations, operated inside mid-cap and founder-led businesses, and advised leadership teams on the practical steps required to unlock value.
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His track record includes:
· Founder & Principal, Alturis. Advises CEOs, CFOs, investors and boards on cost transformation, supply resilience and enterprise value creation, with mandates spanning IPO readiness, cost base optimisation and global supply chain transformation.
· Global Chief Supply Officer, Ramsay Health Care. Led cost and supply transformation across a global hospital network, improving margin, strengthening supply resilience and restructuring strategic supplier relationships while safeguarding clinical outcomes. Trusted board advisor on global supply risk, responsible sourcing and supplier economics.
· Group Director, Partners & Growth, Coca-Cola Amatil. Member of the Group Executive reporting to the CEO. Reset the strategic partnership with The Coca-Cola Company and established Amatil X, a corporate venturing function focused on new revenue growth.
· Group Chief Procurement Officer, Coca-Cola Amatil. Delivered significant savings through supplier transformation and demand management, introduced in-house bottle manufacturing and established a group-wide property function across ~300 sites in six countries.
· Director, Procurement & Supply, Chrisco Australia. Executive team member reporting to the CEO. Co-led a turnaround strategy and delivered sustained cost reduction, including setting up a South East Asia sourcing platform.
Chris has worked where strategy, execution and commercial discipline decide outcomes. He helps leadership teams cut through complexity, align stakeholders and build the operating base required to create measurable, sustainable value.
Leon Chandler
Chief Transformation Officer Specialist
Leon helps founder-led, investor-backed and growth-stage businesses create enterprise value through transformation, operational alignment and disciplined execution. Leon works with CEOs, founders, boards and investors to simplify complexity, accelerate performance and build the operational foundations required for scalable, sustainable growth, often leading the transition from founder-led execution to a more disciplined operating model.
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Leon brings more than two decades of leadership experience across business transformation, technology, operations and organisational performance. His expertise spans operational improvement, strategic execution, organisational change, customer experience, leadership alignment and large-scale transformation delivery. He has operated across Australia, New Zealand, Asia, the USA, the UK and Europe, partnering with leadership teams navigating periods of growth, change, integration and business evolution.
His approach combines commercial discipline with practical execution, helping businesses move from strategy and ambition to measurable outcomes.
His track record includes:
· Executive Transformation Advisor. Advises executive teams, founders and boards on enterprise transformation, operational performance and organisational alignment. Known for embedding within leadership teams to accelerate decision-making, improve execution and unlock sustainable value creation.
· Transformation Leadership Across Complex Organisations. Has led large-scale operational and technology transformation initiatives focused on improving customer outcomes, increasing organisational effectiveness and strengthening business performance across multiple industries and markets.
· Executive Leadership, Interactive. Played a leadership role during a significant growth and transformation period for one of Australia’s leading technology services businesses, contributing to operational scale, leadership development and enterprise capability uplift.
· Operational Performance & Change Enablement. Helps organisations identify operational inefficiencies, simplify execution and align people, process and technology to improve performance, resilience and scalability.
· Leadership & Stakeholder Alignment. Trusted by senior leaders to navigate periods of organisational complexity, align stakeholders and create clarity across strategy, operations and execution.
Leon has built a reputation for helping businesses translate ambition into operational reality. He works where growth, execution and transformation intersect, helping leadership teams strengthen capability, improve performance and build the operating model required to create long-term enterprise value.
We strengthen sales strategy and execute to unlock revenue growth across Australia and New Zealand. A complete Go To Market (GTM) strategy, from pipeline design to pricing and partnerships, our operators align commercial teams to drive repeatable, measurable results.
Commercial
& Sales
Kerrie-Anne Turner
Chief Commercial Officer & GTM Specialist
Kerrie-Anne partners with organisations of all sizes, from high-growth startups to large global multinationals to design and execute go-to-market strategies, build high-performing teams, and accelerate customer-centric growth across industries including FMCG & Retail, Banking & Finance, Insurance, and Telco and Technology.
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Career highlights:
EVP, Telstra Enterprise – Led Marketing, Commercial and GTM functions.
Executive Head, VMware – Directed Commercial Business & Channels, formerly VP & Country Manager NZ.
VP Asia Pacific & MD Australia, StayinFront – Expanded FMCG & Pharma CRM solutions regionally.
Head of APAC Security Consulting, Symantec – Built and scaled global security consulting & education services.
Kerrie-Anne has guided enterprise teams through complex transformations, making her a trusted operator for boards, investors, and executives seeking growth at pace with discipline.
We build and scale marketing engines that cut through noise and deliver results. From brand positioning to digital performance campaigns, our team of operators drives customer acquisition, retention, and growth optimised for competitive markets across Australia and New Zealand.
Marketing and Brand
Kate Parker
Chief Customer & Marketing Officer Specialist
Kate helps consumer and tech-driven businesses scale customers, brand, and revenue through sales, marketing, and growth strategies.
With 20+ years leading customer, growth, and marketing functions across e-commerce, retail, travel, health, and tech, Kate has built and scaled teams from startup through to global expansion.
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Track record includes:
Head of Customer & Growth, Loup (Centr by Chris Hemsworth, Emily Skye FIT, TIFFXO), Built and scaled global B2C/B2B channels anchored by celebrity-led brands.
Head of Marketing, T2 Tea – Drove international expansion into the UK and accelerated e-commerce growth.
Country Manager, Zomato (formerly Urbanspoon) – Built national B2B/B2C strategy and grew a 240-person sales & marketing team.
GM, Marketing (Retail), Colonial First State Asset Management – Led national sales & marketing strategy for 40 shopping centres.
Kate has built and scaled brands where customer connection drives commercial outcomes, making her a proven partner for founders and investors looking to grow with both creativity and control.
Adam Slattery
Chief Customer & Marketing Officer Specialist
Adam drives brand, marketing, and commercial transformation to unlock growth for ASX-listed, PE-backed, and founder-led businesses.
With 20+ years across tech, financial services, retail, and telco, Adam has repositioned global brands, scaled CX and e-commerce, and delivered digital transformations that drive measurable growth.
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Track record includes:
VP, Marketing, Spacetalk (ASX:SPA) – Led CX/digital transformation, expanded to 11 markets, launched health-tech vertical.
Director, Brand & Experiences, American Express (Centurion) – Repositioned Centurion for next-gen high-net-worth customers; delivered major brand experiences.
GM, Marketing & Commercial Strategy, Vodafone/TPG Telecom – Repositioned multi-brand portfolio; launched 5G network.
Head of Media & Digital, Woolworths Liquor Group – Unified BWS and Woolworths Liquor; launched 1-hour delivery, app, and e-commerce.
Adam has repositioned and scaled brands across industries where transformation defines success, making him a proven partner for leaders who want to unlock growth and create enterprise value.
Kristin Carlos
Chief Customer & Marketing Officer Specialist
Kristin helps businesses grow through customer, digital, and brand transformation.
With 25+ years across ASX-listed, PE-backed, and high-growth companies, she has led marketing and customer functions across some of the biggest brands with tech, fitness, airlines, and digital platforms.
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Track record includes:
Chief Customer Officer, Fitness & Lifestyle Group (Quadrant PE) – Led digital and customer transformation across Asia.
Head of Digital & Entertainment, Qantas – Launched inflight Wi-Fi and entertainment strategy.
Head of Media Partnerships, Facebook ANZ – Built and scaled content/commercial partnerships and new product launches.
Director of Connected Entertainment, Yahoo!7 – Launched PLUS7
Kristin has scaled customer and digital strategies in competitive markets where innovation sets the pace, making her a trusted partner for founders and investors aiming to grow brands that last.
Susan Cassidy
Chief Customer & Marketing Officer Specialist (NZ)
Susan helps founder-led and investor-backed businesses unlock their next phase of growth - shaping marketing strategy, strengthening brand performance, and building the innovation pipelines and go-to-market roadmaps that turn ambition into results.
With more than two decades in senior marketing, brand, and innovation roles across consumer and B2B businesses in New Zealand and the Asia-Pacific, Susan brings deep expertise spanning brand strategy, customer insight, innovation, digital transformation, and go-to-market. She has led global marketing teams inside major food, beverage, and consumer businesses, and partners directly with founders and boards as a fractional CMO.
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Track record includes:
· Chief Marketing Officer, ZIWI. Led global brand and innovation for a premium pet nutrition business, supercharging growth across international markets through three years of expanding marketing leadership.
· GM APAC Marketing Services & Global Foodservice, Fonterra. Led the APAC marketing services team across digital, data, media, creative, and capability — while leading global marketing for a NZD $3B B2B foodservice business, driving growth through digital transformation and voice of customer.
· Innovation Director, Lion. Built the innovation programme for Lion New Zealand — strategy, pipeline, and process — launching new-to-world brands and extensions across beer, wine, cider, and RTDs.
· Category Strategy, Insights & Communications Director, Lion. Created Lion's five-year alcohol growth strategy, spanning category and portfolio strategy, consumer insight, and governance of marketing communications.
· Fractional CMO. Partners with founders, boards, and marketing teams to shape strategy, strengthen brand, and build the go-to-market roadmaps that unlock growth.
Susan has led brand and growth across global markets and at significant scale, making her a trusted partner for founders and investors who need marketing built to drive measurable commercial value.
Karan Jaiswal
Digital Marketing & Customer Data Specialist
Karan drives growth marketing and customer funnel optimisation for PE/VC portfolio companies and corporates.
With a background spanning Bain & Company, Coca-Cola, Optus, and healthcare ventures, he specialises in building acquisition, retention, and digital strategies that scale.
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Track record includes:
Head of Customer Strategy at Latitude Financial
VP Marketing & Customer, PE-backed clinical trials business – Led acquisition, enrolment, and retention.
Practice Lead, Bain & Company (APAC) – Built customer acquisition functions for PE/VC portfolio companies.
Digital Marketing, eCommerce & Shopper Marketing lead, Coca-Cola Amatil.
Digital Marketing & UX Lead, Optus.
Media Strategy, OMD (Omnicom Media Group) – Digital media for FMCG, finance, telco, retail, and tech.
Karan has driven growth for portfolio companies and corporates where acquisition and retention are mission critical, making him a valuable partner for investors looking to turn ambition into traction.
Human Capital
Realising value through Scale Ups, Integrations and Exits relies heavily on the performance and alignment of people. Our operators have worked with CEOs and private equity investors to unlock performance and protect value at inflection points - moments when leadership, talent and strategy must align to sustain growth.
Frankie Close
Human Capital Specialist
Frankie helps investors, CEOs and portfolio companies navigate inflection points - those decisive shifts that determine future value.
She blends strategic human-capital advisory (people strategy, analytics, post- deal value creation) with executive coaching to build focus, alignment and follow-through.
Her work turns leadership, talent and culture into measurable competitive advantage, drawing on senior experience at EY (UK), Macquarie Bank (AU) and global advisory firms..
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Focus areas
Strategic human-capital advisory: people strategy, EVP, workforce design and ISO 30414-aligned analytics across the deal lifecycle
Leadership alignment & development: executive-team cadence, decision speed, role clarity and top-team performance sprints
Coaching for impact: executive and team coaching, including ADHD-aware programs for high-pressure leadership roles
Value creation: talent strategy, succession, culture and people dashboards that link directly to IRR/MOIC outcomes
Track record
Senior leadership roles at EY (UK) and Macquarie Bank (AU), Bendelta (AU), blending external advisory depth with in-house experience
Human-capital due diligence, leadership-risk scoring and first-100-day alignment for PE-backed and listed organisations
Advisory and coaching across private equity, financial services, technology, healthcare and infrastructure portfolios in Australia and abroad
Doug Begg
Human Capital Specialist
Doug helps founder-led and investor-backed businesses build the people foundations that growth depends on - talent strategy, leadership succession, and the organisational capability to scale without breaking.
With more than two decades in senior people, talent, and organisational roles across global technology businesses, Doug brings deep expertise spanning workforce strategy, organisational design, leadership development, and high-volume scaling. He has built people ecosystems inside some of the fastest-growing businesses in the world - translating business strategy into the teams, leaders, and structures that deliver it..
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Track record includes:
· Regional Head of Human Resources, Google Cloud J/APAC. Led people operations through significant investment and rapid growth, scaling the business 7x to more than 10,000 employees in five years - architecting talent strategy, driving senior leadership succession, and building entire organisations from the ground up, including Google Cloud's first engineering hub in India.
· Director, Executive Office, Google Cloud APAC. Led the Executive Office of the APAC President, driving integrated commercial, culture, and leadership initiatives for Google Cloud's fastest-growing region.
· Manager, Staffing Services, Google. Streamlined the global staffing supply chain, driving efficiency and enabling aggressive hiring through a period of explosive growth.
· Senior Global Recruiting Strategy & Operations Manager, Amazon. Led recruiting programs and enterprise-wide, scalable projects supporting recruiter effectiveness across the business.
· Founder and Managing Director, Human Insights Group. Built a staffing practice grounded in psychological principles and quality, growing it quickly to multiple consultants and helping organisations across sectors build their Australian teams from entry to executive level.
Doug has built and scaled organisations where growth moves fast and people are the constraint, making him a trusted partner for founders and investors who need the team and capability built for the next stage.
We embed finance leaders who bring clarity and control to numbers. From stabilising cash flow to building investor-ready reporting, we help businesses across Australia and New Zealand strengthen financial discipline, improve margins, and unlock capital for growth.
Finance
Ruadhan King
Chief Financial Officer Specialist
Ruadhan partners with founders and investors to strengthen finance functions, support transactions, and build capital-ready businesses.
A Chartered Accountant with 8+ years CFO experience across Australia and the UK, he brings hands-on expertise in acquisitions, divestments, and portfolio finance.
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Track record includes:
Macquarie Bank – Portco-level finance advisory across 20+ acquisitions/divestments.
Head of Finance ANZ, John Laing.
CFO, Broadstone Housing Investments Limited (Ireland).
CFO, Brigid Investments Limited (UK).
Group Financial Controller, I-MED Radiology Network.
Ruadhan has supported acquisitions and divestments where precision and speed are non-negotiable, making him a reliable partner for investors seeking clarity, capital readiness, and control.
Technology & Operations
We align technology with growth strategy. From systems integration to digital transformation, our operators modernise tech stacks, streamline operations, and deliver scalable platforms that power business performance across Australia and New Zealand.
Steve Orleow
Chief Technology Officer Specialist
Steve accelerates high-growth companies by aligning technology, finance, and operations to deliver scalable foundations.
With 35+ years as CTO, CFO, and COO, he has been recognised among Australia’s Top 50 CIOs (2022) for data and digital innovation. Steve has repeatedly transformed operating models to support rapid expansion.
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Track record includes:
CTO, Guzman y Gomez (TDM Growth Partners portco) –Spearheading the digital transformation of the GYG tech stack, drove 6X revenue and 10X valuation growth through digital strategy and data-first culture. Crafting a comprehensive digital strategy at GYG to harness the booming app and web sales, leading to the launch of an award-winning app seamlessly integrated into the tech stack via a serverless architecture, boosting online revenue by over 80% within its first year
COO, BioPak – Implemented ERP and operating systems supporting 10X revenue growth. Implementing an ERP and business operating system at BioPak that facilitated a 10x revenue growth over six years managing a complex supply chain across Australia
Leadership of data, ERP, CRM, POS, HR, payroll, and cybersecurity functions across high-growth businesses.
Steve has previously qualified as a chartered accountant
Steve has transformed operating models in high-growth environments where scale depends on data and systems, making him an essential partner for companies building durable foundations fast.
Integrations & Exits
We prepare businesses for acquisition and deliver value immediately post-purchase. Our operators have led transformations across founder-led, PE-backed, and ASX-listed companies, strengthening financials, systems, and teams before the deal, and embedding post-acquisition to execute plans, integrate operations, and accelerate value creation.
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