We’ve sat in the seat, and unlocked the upside 

We work with founders, CEOs and investors who have taken a business as far as they can, and need the operational firepower to help take it further.

That’s where a carefully curated collective of C-suite operators step in to help.

  • We’ve scaled 75+ brands from disruptive start-ups to global leaders

  • Executed transformations with PE-backed, founder-led, and ASX-listed companies

  • Support through capital raising and delivered successful exits

Cameron Honey

Founder & CEO  

Cameron helps founder-led and investor-backed businesses navigate rapid growth, change, and critical inflection points, stabilising operations, unlocking scale, and preparing for exit. 

With 10+ years in senior executive roles across founder-led ventures, PE-backed companies, and large corporates, Cameron brings broad operational expertise spanning finance, commercial strategy, HR, IT, and governance. Trained as both a Chartered Accountant and lawyer, he acts as an extension of the CEO or Founder’s arm, driving clarity and capability under pressure.

  • Track record includes: 

    • COO, Michael Cassel Group. Joined immediately post Silver Lake PE and TEG investment, leading Finance, Commercial, HR, IT and Board matters through a high-growth entertainment portfolio. 

    • Head of Business Development, Herbert Smith Freehills. Built a unified BD function across Australia, UK, Europe and Asia immediately following a global merger. 

    • GM, Commercial, Sydney Cricket & Sports Ground Trust & Venues NSW. Led the commercialisation of the new Allianz Stadium following the merger and integration of six stadiums and two entertainment centres. 

    • GM, Commercial Development, Football Australia. Rebuilt the commercial program following a major broadcast deal and prepared rights allocation for the separation of the APL from the FFA. 

    • PwC, M&A Tax. Working with a number of Private Equity funds, their portfolio as well as other large corporate funding and M&A projects 

    Cameron has worked in environments where timing is critical, execution is everything, and outcomes must be delivered, making him a trusted partner for founders and investors looking to create measurable value fast.

We strengthen sales strategy and execute to unlock revenue growth across Australia and New Zealand. A complete Go To Market (GTM) strategy, from pipeline design to pricing and partnerships, our operators align commercial teams to drive repeatable, measurable results.

Commercial
& Sales

Kerrie-Anne Turner

Chief Commercial Officer & GTM Specialist

Kerrie-Anne partners with organisations of all sizes, from high-growth startups to large global multinationals to design and execute go-to-market strategies, build high-performing teams, and accelerate customer-centric growth across industries including FMCG & Retail, Banking & Finance, Insurance, and Telco and Technology. 

  • Career highlights:

    • EVP, Telstra Enterprise – Led Marketing, Commercial and GTM functions.

    • Executive Head, VMware – Directed Commercial Business & Channels, formerly VP & Country Manager NZ.

    • VP Asia Pacific & MD Australia, StayinFront – Expanded FMCG & Pharma CRM solutions regionally.

    • Head of APAC Security Consulting, Symantec – Built and scaled global security consulting & education services.

    Kerrie-Anne has guided enterprise teams through complex transformations, making her a trusted operator for boards, investors, and executives seeking growth at pace with discipline.

Justin Jefferies

Chief Commercial Officer & GTM Specialist

Justin helps businesses unlock profitability and efficiency. With experience scaling listed companies and PE-backed ventures, Justin combines P&L leadership with GTM expertise. He has led transformations that delivered both topline growth and material EBITDA improvement and also serves as part of our Operations team. 

  • Justin's skill set spans financial modelling, benchmark analysis, procurement strategy, and change management, directly aligning with the project's requirements for spend mapping, people optimisation, and vendor rationalization. His experience working with PE investors and boards provides the strategic perspective necessary to deliver.

    Track record includes:

    • COO, Gratifii Limited – Scaled revenue 35X (from $2.5M to $87.3M).

    • Managing Director CBRE – Managed $490M business operations; delivered $4.7M cost-out.

    • COO, Knight Frank Australia – Oversaw $280M operations; reduced costs by $1.1M.

    • CEO, Lodge Technology – Achieved 92% CAC reduction.

    Justin has delivered cost-out and growth across listed and PE-backed ventures, making him a go-to partner for leaders who need profitability, efficiency, and confidence in the numbers.

Harry Woods

Chief Commercial Officer & GTM Specialist

Harry Woods is a seasoned commercial and strategy executive with over 20 years’ experience driving growth, transformation, and operational improvement across Global FMCG, health & wellness, pet food, and dairy sectors. He brings a unique blend of large corporate discipline with deep experience in private equity–backed, founder-led, and high-growth ventures. 

  • Growth and Transformation Leadership

    • At Ziwi (Owned by Fountainvest Partners and NZ’s largest premium pet food exporter), led the global strategy refresh, brand and innovation pipeline rebuild, China and Australia transformation. Oversaw M&A screening and execution, including acquisition due diligence and asset takeovers. Delivered sustainable growth and EBITDA improvement aligned to investor objectives.

    • At Mānuka Health (owned by Pacific Equity Partners), spearheaded the commercial transformation of all global markets focused on Europe, North America and China, driving structural improvements in sales, brand, and digital channels. Contributed to the company’s successful private equity sale process.

    • Over a decade at Fonterra, NZ largest company, progressing through senior leadership in global sales, marketing, and regional hub roles in Singapore, Dubai and Amsterdam. Developed P&L ownership, international expansion capability, and stakeholder management across complex global operations.

    Commercial Strategy & GTM Excellence

    • Designed and executed international go-to-market models spanning China, Japan, Southeast Asia, North America, Middle East and Europe.

    • Built and restructured commercial functions including sales, marketing, brand, digital, and trade investment optimisation—focusing resources on high-margin growth.

    M&A and Value Creation

    • Significant experience identifying, screening, and executing acquisition opportunities and adjacent category plays.

    • Drove operational and commercial improvements to maximise enterprise value, directly supporting PE investor value-creation plans.

    Harry is recognised for balancing strategic vision with hands-on execution, building high-performance teams, and creating enterprise value under PE ownership and growth-focused mandates.

We build and scale marketing engines that cut through noise and deliver results. From brand positioning to digital performance campaigns, our team of operators drives customer acquisition, retention, and growth optimised for competitive markets across Australia and New Zealand.

Marketing and Brand 

Kate Parker

Chief Customer & Marketing Officer Specialist

Kate helps consumer and tech-driven businesses scale customers, brand, and revenue through sales, marketing, and growth strategies. 

With 20+ years leading customer, growth, and marketing functions across e-commerce, retail, travel, health, and tech, Kate has built and scaled teams from startup through to global expansion.

  • Track record includes:

    • Head of Customer & Growth, Loup (Centr by Chris Hemsworth, Emily Skye FIT, TIFFXO), Built and scaled global B2C/B2B channels anchored by celebrity-led brands.

    • Head of Marketing, T2 Tea – Drove international expansion into the UK and accelerated e-commerce growth.

    • Country Manager, Zomato (formerly Urbanspoon) – Built national B2B/B2C strategy and grew a 240-person sales & marketing team.

    • GM, Marketing (Retail), Colonial First State Asset Management – Led national sales & marketing strategy for 40 shopping centres.

    Kate has built and scaled brands where customer connection drives commercial outcomes, making her a proven partner for founders and investors looking to grow with both creativity and control.

Adam Slattery

Chief Customer & Marketing Officer Specialist

Adam drives brand, marketing, and commercial transformation to unlock growth for ASX-listed, PE-backed, and founder-led businesses.

With 20+ years across tech, financial services, retail, and telco, Adam has repositioned global brands, scaled CX and e-commerce, and delivered digital transformations that drive measurable growth.

  • Track record includes: 

    • VP, Marketing, Spacetalk (ASX:SPA) – Led CX/digital transformation, expanded to 11 markets, launched health-tech vertical. 

    • Director, Brand & Experiences, American Express (Centurion) – Repositioned Centurion for next-gen high-net-worth customers; delivered major brand experiences. 

    • GM, Marketing & Commercial Strategy, Vodafone/TPG Telecom – Repositioned multi-brand portfolio; launched 5G network. 

    • Head of Media & Digital, Woolworths Liquor Group – Unified BWS and Woolworths Liquor; launched 1-hour delivery, app, and e-commerce.  

    Adam has repositioned and scaled brands across industries where transformation defines success, making him a proven partner for leaders who want to unlock growth and create enterprise value.

Kristin Carlos

Chief Customer & Marketing Officer Specialist

Kristin helps businesses grow through customer, digital, and brand transformation. 

With 25+ years across ASX-listed, PE-backed, and high-growth companies, she has led marketing and customer functions across some of the biggest brands with tech, fitness, airlines, and digital platforms. 

  • Track record includes: 

    • Chief Customer Officer, Fitness & Lifestyle Group (Quadrant PE) – Led digital and customer transformation across Asia. 

    • Head of Digital & Entertainment, Qantas – Launched inflight Wi-Fi and entertainment strategy. 

    • Head of Media Partnerships, Facebook ANZ – Built and scaled content/commercial partnerships and new product launches. 

    • Director of Connected Entertainment, Yahoo!7 – Launched PLUS7

    Kristin has scaled customer and digital strategies in competitive markets where innovation sets the pace, making her a trusted partner for founders and investors aiming to grow brands that last.

Karan Jaiswal

Digital Marketing & Customer Data Specialist

Karan drives growth marketing and customer funnel optimisation for PE/VC portfolio companies and corporates.

With a background spanning Bain & Company, Coca-Cola, Optus, and healthcare ventures, he specialises in building acquisition, retention, and digital strategies that scale.

  • Track record includes:

    • Head of Customer Strategy at Latitude Financial

    • VP Marketing & Customer, PE-backed clinical trials business – Led acquisition, enrolment, and retention.

    • Practice Lead, Bain & Company (APAC) – Built customer acquisition functions for PE/VC portfolio companies.

    • Digital Marketing, eCommerce & Shopper Marketing lead, Coca-Cola Amatil.

    • Digital Marketing & UX Lead, Optus.

    • Media Strategy, OMD (Omnicom Media Group) – Digital media for FMCG, finance, telco, retail, and tech.

    Karan has driven growth for portfolio companies and corporates where acquisition and retention are mission critical, making him a valuable partner for investors looking to turn ambition into traction.

Integrations & Exits

We prepare businesses for acquisition and deliver value immediately post-purchase. Our operators have led transformations across founder-led, PE-backed, and ASX-listed companies — strengthening financials, systems, and teams before the deal, and embedding post-acquisition to execute plans, integrate operations, and accelerate value creation.

Matthew Simpson

Strategy, Value Creation and Exit Specialist

Matt helps corporates, private equity funds, and founder-led businesses unlock growth, drive transformation, and accelerate value creation at critical inflection points. With 20+ years of experience—including a decade each at Telstra and PwC—he brings deep operational and commercial expertise across technology, media, enterprise services, and high-growth operators. 

As both a Chartered Accountant with a law degree, Matt acts as an extension of the CEO or investor’s arm—bringing clarity, discipline, and execution to complex challenges. He specialises in stabilising operations, redesigning go-to-market models, preparing businesses for scale, and optimising value ahead of acquisition or exit. . 

  • Growth and Transformation Leadership 

    • At Ziwi (Owned by Fountainvest Partners and NZ’s largest premium pet food exporter), led the global strategy refresh, brand and innovation pipeline rebuild, China and Australia transformation. Oversaw M&A screening and execution, including acquisition due diligence and asset takeovers. Delivered sustainable growth and EBITDA improvement aligned to investor objectives. 

    • At Mānuka Health (owned by Pacific Equity Partners), spearheaded the commercial transformation of all global markets focused on Europe, North America and China, driving structural improvements in sales, brand, and digital channels. Contributed to the company’s successful private equity sale process. 

    • Over a decade at Fonterra, NZ largest company, progressing through senior leadership in global sales, marketing, and regional hub roles in Singapore, Dubai and Amsterdam. Developed P&L ownership, international expansion capability, and stakeholder management across complex global operations. 

    Commercial Strategy & GTM Excellence 

    • Designed and executed international go-to-market models spanning China, Japan, Southeast Asia, North America, Middle East and Europe. 

    • Built and restructured commercial functions including sales, marketing, brand, digital, and trade investment optimisation—focusing resources on high-margin growth. 

    M&A and Value Creation 

    • Significant experience identifying, screening, and executing acquisition opportunities and adjacent category plays. 

    • Drove operational and commercial improvements to maximise enterprise value, directly supporting PE investor value-creation plans. 

    Harry is recognised for balancing strategic vision with hands-on execution, building high-performance teams, and creating enterprise value under PE ownership and growth-focused mandates.

We embed finance leaders who bring clarity and control to numbers. From stabilising cash flow to building investor-ready reporting, we help businesses across Australia and New Zealand strengthen financial discipline, improve margins, and unlock capital for growth.

Finance

Ruadhan King

Chief Financial Officer Specialist

Ruadhan partners with founders and investors to strengthen finance functions, support transactions, and build capital-ready businesses.

A Chartered Accountant with 8+ years CFO experience across Australia and the UK, he brings hands-on expertise in acquisitions, divestments, and portfolio finance.

  • Track record includes:

    • Macquarie Bank – Portco-level finance advisory across 20+ acquisitions/divestments.

    • Head of Finance ANZ, John Laing.

    • CFO, Broadstone Housing Investments Limited (Ireland).  

    • CFO, Brigid Investments Limited (UK).  

    • Group Financial Controller, I-MED Radiology Network.

    Ruadhan has supported acquisitions and divestments where precision and speed are non-negotiable, making him a reliable partner for investors seeking clarity, capital readiness, and control.

    Connect today

Technology & Operations 

We align technology with growth strategy. From systems integration to digital transformation, our operators modernise tech stacks, streamline operations, and deliver scalable platforms that power business performance across Australia and New Zealand.

Steve Orleow

Chief Technology Officer Specialist

Steve accelerates high-growth companies by aligning technology, finance, and operations to deliver scalable foundations. With 35+ years as CTO, CFO, and COO, he has been recognised among Australia’s Top 50 CIOs (2022) for data and digital innovation. Steve has repeatedly transformed operating models to support rapid expansion.

  • Track record includes: 

    • CTO, Guzman y Gomez (TDM Growth Partners portco) –Spearheading the digital transformation of the GYG tech stack, drove 6X revenue and 10X valuation growth through digital strategy and data-first culture. Crafting a comprehensive digital strategy at GYG to harness the booming app and web sales, leading to the launch of an award-winning app seamlessly integrated into the tech stack via a serverless architecture, boosting online revenue by over 80% within its first year 

    • Director and General Manager, Biopak – Implemented ERP and operating systems supporting 10X revenue growth. Implementing an ERP and business operating system at BioPak that facilitated a 10x revenue growth over six years managing a complex supply chain across Australia 

    • Leadership of data, ERP, CRM, POS, HR, payroll, and cybersecurity functions across high-growth businesses. 

    Steve has previously qualified as a chartered accountant 

    Steve has transformed operating models in high-growth environments where scale depends on data and systems, making him an essential partner for companies building durable foundations fast.

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