Our Work
We embed as operators, fix what's holding the business back, and leave it stronger than we found it. Here's what that's looked like across 40+ businesses and 80+ projects including multiple exits.
SCALE & TRANSFORM:
Build a structured growth engine through marketing and digital channels, strengthening enterprise value ahead of an exit.
A privately owned Australian car rental business had cut marketing to protect profit, and growth had stalled. We embedded two outsourced CMOs - one to build the plane and one to fly it - turning scattered, tactical marketing into a structured, repeatable growth engine, and rebuilt the online booking journey. Over nine months we grew direct revenue, reduced reliance on online third party agencies, strengthened margins, and readied the business for a successful sale.
Define and implement a structured growth model that increased direct revenue share and strengthened enterprise value ahead of a sale process.
The Challenge:
Privately owned Australian business needed to reignite top line growth after cutting marketing investment to protect EBITDA.
Transform the business from tactical marketing to a structured and repeatable growth engine plus hire dedicated marketing leadership to ensure sustained execution.
Duration – 9 months
The Project:
Delivered the project team to Hobart, remotely in Sydney/Melbourne operating as outsourced CMOs.
Completed a full project diagnosis in 5 days, including interviewing CEO, department heads and external agencies, followed by in-depth marketing audit.
Designed and implemented a disciplined, structure-before-scale growth engine to improve visibility, accountability and margin quality.
Built marketing reporting and dashboards to accelerate decision-making and embed KPI-driven accountability across internal teams and agencies.
Redesigned the digital customer experience to improve conversion by conducting a CRO audit of the booking process. Launched a new high converting homepage and a new optimised end-to-end booking journey.
Activated and profitably scaled digital channels through a new brand positioning, the first sustained brand investment, strengthened SEO and LLM visibility to drive higher-quality traffic, and structured paid media playbooks to ensure repeatable performance.
Professionalised the marketing function: formalised agency governance, hired and onboarded a National Marketing Manager and documented the growth model to improve scalability, transferability and make ourselves redundant.
Our Response:
Delivered 9 consecutive months of direct revenue and website audience growth, driving direct revenue uplift, YoY increase indirect share, reducing OTA reliance and improving margin quality. Business sale process completed March 2026.
Delivered by Kate Parker and Kristin Carlos
The Current Future Difference
We embedded, built the growth engine, and handed it over. The business was left with a disciplined, repeatable way to grow, a stronger direct channel, and a marketing function its own team could run into the sale and beyond.