Our Work
We embed as operators, fix what's holding the business back, and leave it stronger than we found it. Here's what that's looked like across 40+ businesses and over 80+ projects.
SCALE & TRANSFORM:
Building and launching a subscription training app
A consumer brand had a bold idea for a digital product — and needed help to complete and launch it. We embedded a fractional CMO and a Project Leader, shipped the first version in eight weeks, and launched it through major retailers across Australia, the US and Europe. It's now generating thousands of recurring subscriptions and provides a new gateway to customers.
"The team at Current Future helped us achieve more in 4 weeks than we'd done in 4 months. They brought a team to the project, experienced operators who'd done it before and accelerated our progress."
Matt Dixon, Managing Director / Founder, Fitness Systems United
Complete the development of a D2C digital fitness product and launch it to market.
The Challenge:
Founder led Fitness equipment wholesaler who had spent 2+ years working on a D2C fitness training app.
We needed to complete the development and launch the product prior to the peak customer engagement period.
Duration – 4 months
The Project:
We deployed a two-person operating team into the client's Sydney office: a CMO with real product-development experience, and a Project Leader to drive delivery day to day.
We started by getting to the truth. In the first five days, we sat down with the CEO, the board and every department head, then ran a session that aligned the whole business behind a single, clear plan — so everyone was building the same thing.
From there, we built. Over the next eight weeks we led the development team across branding, the customer journey, content, and the app-store approvals for Apple and Google — and shaped the first plan for how to take the product to market.
Our Response:
Launched globally through major retail partners across Australia, the US and UK/Europe
Built the back end with automated reporting on subscriptions
Represented the client directly to global retailers to win them over and bring them on board for launch
Thousands of additional subscriptions, recurring revenue, and stronger customer engagement
The Current Future difference
We embedded, we built, we launched, and then we made ourselves redundant. The brand was left with a live product, a proven route to market, and a back end its own team could run.