Our Work
We embed as operators, fix what's holding the business back, and leave it stronger than we found it. Here's what that's looked like across 40+ businesses, over 80 projects including multiple exits.
With a major revenue gap to close, the business needed a new way to win high-value customers fast. We uncovered an under-served, high-growth segment, built a key accounts program and go-to-market plan to pursue it, fixed the lead-conversion gaps quietly draining the pipeline, and handed execution to the client team.
TRANSFORM:
An external shock blew a hole in revenue. We built the sales engine to fill it.
Find new high-value customers, build the go-to-market strategy, and use the CRM to track performance.
The Challenge:
Following a significant loss of revenue due to an external event, a new sales and marketing approach was required to fill a significant revenue gap.
We created a targeted sales program and refined marketing to improve lead generation and CRM capabilities.
Duration – 2 months
The Project:
Delivered the project team to Melbourne – CMO, COO and Project Leader.
Diagnosis and definition of the project completed in 2 days.
Interviewed CEO, Board, management team and functional leaders to fully understand the challenge.
Creation of a Key Accounts program:
Leveraged industry data to uncover an under-served segment with high growth potential.
Developed a list of accounts and revenue growth opportunities based on client interviews and industry data analysis.
Delivered sales training, support materials and sales team KPI's for go-to-market readiness.
Developed the CRM requirements and agency brief to report, monitor and track sales performance, including integration with Xero and a specialised industry-specific software platform.
Built a strategy and automation to prioritise inbound leads, based on identifying attributes that could help predict conversion.
Identified a key drop-off point impacting conversion, where a percentage of inbound leads were being lost. Developed the plan and scoped requirements to drive lead conversion improvements.
Built new team structure, role descriptions and assisted with recruitment.
Our Response:
Opportunities to replace lost revenue were identified within 6 weeks with execution handed over to the client team under supervision.
Delivered by Kate Parker and Cameron Honey
The Current Future difference
We embedded, built the sales engine, and handed execution back. The business was left with a targeted key accounts program, a cleaner conversion pipeline, and a CRM its own team could run to keep closing the gap.