Our Work
We embed as operators, fix what's holding the business back, and leave it stronger than we found it. Here's what that's looked like across 40+ businesses across 80+ projects.
INTEGRATE & ACQUIRE:
Two aged care providers merged. We built the new business one clear way to grow.
When two aged care providers became one, the merged business needed a single, focused way to grow through a complex web of government funding and partnerships. We mapped the real market opportunity, sharpened the value proposition and customer journey, and delivered a prioritised, staged plan built to act on.
Develop a focused GTM strategy for two recently merged home care/aged care providers
The Challenge:
Deliver a unified GTM approach for the merged business taking into consideration government funding pathways, partnerships, serviceable addressable markets. The approach needed to be specific and action focused to deliver results.
Duration – 1 month
The Project:
Delivered the project team to Hobart – CCO, Commercial Analyst and Project Leader.
Diagnosis and definition of the project completed in 2 days.
Interviewed CEO and functional leaders to fully understand the challenge across the business.
We delivered a report providing deep analysis of the following areas:
Detailed market insights by serviceable addressable markets relevant to the client’s merged business and its competitive landscape, identifying fertile territories for focus.
Documentation of the current UVP and its relevant pillars
Documentation of the current and proposed customer journeys, including areas of weakness or friction for rectification.
Detailed SWOT analysis with reference to competitors.
A clear set of prioritised and staged actions ranked by ease to implement, value impact and cost to implement.
A key weakness identified was the lack of a brand and marketing plan to efficiently build pipeline for conversion. Stage 2 of this project resulted in a long term fractional CMO providing support.
Our Response:
The Current Future difference
We embedded a CCO, analyst and built what the merger was missing then began handing it over. The merged business was left with a go-to-market strategy, a working marketing function, and an integrated operating platform its own team is learning to run.