Our Work
We embed as operators, fix what's holding the business back, and leave it stronger than we found it. Here's what that's looked like across 40+ businesses, over 80 projects including multiple exits.
TRANSFORM:
Two care providers merged. We brought the strategy, the marketing, and helped implement the technology to run it.
When two in-home care providers merged, the new business needed to grow, market itself and run on one system at once, all shaped by complex government funding. We built the go-to-market strategy from the ground up, stood up the marketing function to deliver it, and stepped in as CTO to get the integrated operating platform live.
Following the merger of two in-home care providers, there was a need to define and articulate the GTM strategy, build a marketing function and provide Chief Technology Officer support for the implementation of an integrated business wide operating system.
The Challenge:
Build the GTM strategy from the ground up. With a clear need for a marketing function to be implemented, we commenced operationalising the GTM strategy. As part of the integration a new operating platform was being implemented and integrated with other platforms – ELMO, Xero and various Government funding platforms (NDIS, DVA, Support at Home, etc)
Duration – 6 months (ongoing)
The Project:
Delivered the project team who researched and delivered a GTM strategy in 10 business days for Board presentation and approval.
The strategy work required the team to quickly learn and understand various funding options – private, NDIS, DVA, HCP and the move to Support at Home.
This strategy identified and prioritised a series of actions with a key need being to refresh the brand and build a marketing function, aligned with the customer journey by funding option.
We were brought in to review the progress of the implementation of the new operating tech stack and stepped in as interim CTO as an interface between the technology team, leadership and Board.
Our Response:
The Current Future difference
We embedded a strategist, a marketer and a CMO, built what the merger was missing, and began handing it over. The merged business was left with a go-to-market strategy, a working marketing function, and an integrated operating platform its own team is learning to run.